Here at MediaHound we’ve always been fans of Paul Buchheit’s famous “Don’t be evil” slogan and appreciated that Google (at least to some degree) embraced the notion. While there are definitely different shades of the same color, MediaHound believes in transparency and takes seriously the privacy of your personal information. On to the legalese…
What We Collect
Personal Information You Provide to Us: MediaHound receives and stores any information you provide us. The types of personal information collected may include your name, email address, zip code or other elective demographic information. The personal information you provide is used for such purposes as allowing you to set up a user account, responding to your requests and feedback, improving the services offered, tailoring the advertising and content you see and communicating with you about deals and new features.
Information Collected Automatically: MediaHound is currently integrated with Google Analytics. When you use the services offered at MediaHound.com, some non-personally identifiable information is automatically collected including your IP address, cookie information, the time and date of your visit, the pages that you access, browser type and configuration, the number of times you return to the website, your viewing preferences and your purchase history on third party sites. This information is not used to specifically identify you.
Other Sources: Because MediaHound allows for Facebook account registration and other third-party authentication, we may periodically receive information about you from other sources such as updated address information. Any such information is then added to our account information.
How Your Personally Identifiable Information is Used
How Your Non-Personally Identifiable Information Is Used MediaHound uses non-personal information in a variety of ways, including to help analyze site traffic, understand customer needs and trends, carry out targeted promotional activities, but mostly to improve our services. We may use your non-personal information by itself or aggregate it with information we have obtained from others. We may share your non-personal information with third parties to achieve these objectives and others, but keep in mind that aggregate information is anonymous information and does not personally identify you.
Additional Uses and Clarification:
IP Addresses: An IP address is a number that is automatically assigned to your computer whenever you surf the Internet. Web servers (computers that “serve up” web pages) automatically identify your computer by its IP address. When you request pages from MediaHound.com, our servers typically log your IP address. MediaHound collects IP addresses for purposes of system administration, to report non-personal aggregate information to others and to track the use of MediaHound.com. IP addresses are considered non-personal information and may also be shared as provided above. It is not our practice to link IP addresses to anything personally identifiable. However, MediaHound reserves the right to use IP addresses to identify a visitor when we feel it is necessary to enforce compliance with our rules or to: (a) fulfill a government request; (b) conform with the requirements of the law or legal process; or (c) protect or defend our legal rights or property, MediaHound.com, or other users.
Emails: When you send us an email with questions or comments, MediaHound will use your personally identifiable information to respond to your questions or comments, and we may save your questions or comments for future reference. For security reasons, we do not recommend that you send non-public personal information, such as passwords, social security numbers or bank account information to us by email. However, aside from our reply to such an email, it is not our standard practice to send you email unless you request a particular service or sign up for a feature that involves email communications, it relates to purchases you have made with us, we are sending you information about our other products and services, or you consented to being contacted by email for a particular purpose. In certain instances, we may provide you with the option to set your preferences for receiving email communications from us; that is, agree to some communications but not others. You may “opt out” of receiving future commercial email communications from us by clicking the “unsubscribe” link included at the bottom of most emails we send, or as provided below; provided, however, we reserve the right to send you transactional emails such as customer service communications.
Other: Notwithstanding anything herein to the contrary, we reserve the right to disclose any personally identifiable or non-personal information about you if we are required to do so by law, with respect to notices and counter-notices pursuant to our DMCA notice and takedown policy and procedures and/or if we believe that such action is necessary to: (a) fulfill a government request; (b) conform with the requirements of the law or legal process; or (c) protect or defend our legal rights or property, MediaHound.com or other users.
Children: The features, programs, promotions and other aspects of MediaHound.com requiring the submission of personally identifiable information are not intended for children. We do not knowingly collect personally identifiable information from children under the age of 13. If you are a parent or guardian of a child under the age of 13 and believe he or she has disclosed personally identifiable information to us please contact us at info@MediaHoundentertainment.com. A parent or guardian of a child under the age of 13 may review and request deletion of such child’s personally identifiable information as well as prohibit the use thereof.
Affiliated Businesses We Can Not Control: MediaHound works closely with affiliated businesses that may offer and sell products or services to you or provide promotions to you through the MediaHound.com platform. You can easily recognize when one of these businesses is associated with your transaction, and MediaHound will share your personal information with that business as needed to complete the transaction. At times, MediaHound may share your personally identifiable information among different affiliated businesses. This information will be used to improve the content of MediaHound.com and to customize the content you see.
Data Control Options
You can always choose not to provide information, even if it means that you will no longer be able to receive certain updated information from us or participate in the services that we provide. You may choose to opt out of promotional correspondence, such as newsletters, by indicating your preference on the registration page or by adjusting your preferences after you have registered. You may also select “private” when registering as a new user to opt out of sharing your personalized movie queue with social media sites. If you have already registered, you may adjust your preferences at any time.
How we protect the Security of Your Information
MediaHound maintains an information security program that uses reasonable and appropriate measures to protect the security, confidentiality and integrity of your personal information. All of your personal information, including user names and passwords, is encrypted. While MediaHound strives to protect your personally identifiable information and privacy, we cannot guarantee or warrant the security of any information you disclose or transmit to us online and expressly disclaim responsible and/or liability for the theft, destruction or inadvertent disclosure of your personally identifiable information. In the unfortunate event that your “personally identifiable information” (as that term or similar terms are defined by any applicable law requiring notice upon a security breach) is compromised, we may notify you by email (in our sole and absolute discretion) to the last email address you have provided us in the most expedient time reasonable under the circumstances; provided, however, delays in notification may occur while we take necessary measures to determine the scope of the breach and restore reasonable integrity to the system as well as for the legitimate needs of law enforcement if notification would impede a criminal investigation.
Last Updated March 1, 2012